Chan Kin Peng
Director, Kasatria Technologies Sdn Bhd
Co-founder of Kasatria, a regional Google Marketing Platform partner based in Malaysia.
Leads Cloud for Marketing (C4M) initiatives that leverage AI & ML to fuel hyper personalization & demonstrate revenue uplift for brands.
1545 - 1625 PM
(28/10/2020) Wednesday
How to plan digital marketing budgets & articulate impact of digital initiatives to the brand
Speaker: Chan Kin Peng, Director, Kasatria Technologies Sdn Bhd
1. Prepare Financial Forecasts for Digital Marketing Budget Approval
2. Interpret Digital Marketing Metrics & Reports
3. Explain impact of digital marketing outcomes to the business